CNN is the latest brand to put together a content marketing studio in house to produce content on behalf of marketers and advertisers. An initial 12 journalists, filmmakers and designers will staff the studio and help companies extract news-like content to produce for advertising and marketing. Here’s what you need to know.
In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.