CMOs and CIOs will need to work more closely together than ever before as marketing technology solutions have become critical to success in many organizations.
In this video interview from InformationWeek, PwC chief technologist Chris Curran says most CIOs want to take on more of a customer-facing role but might not have the expertise or corporate mandate to do so, while CMOs have taken on 
more tech responsibilities, mostly because they perceive IT as too slow or lacking the requisite digital and user experience skills.
Click here to see the full interview, and learn how marketing and IT teams can work together to find success for everyone.
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