CM Listline: A Digital Spin on Insert Media
Traditional Insert Media Programs come in many flavors, like package inserts, ride-along programs and statement stuffers. These programs have been around for decades, and they can be efficient solutions for reaching your market.
What if the same principles were tested online? By definition, a websert is a text or graphic link that appears after an online purchase is made. Therefore, websert programs carry the same timing benefits as their print version equivalents.
Fortunately, you don’t need to be the first to test one of these programs. Ask your insert media broker which programs have successfully worked for their clients. Also, the list popularity index (LPI) on the data card will provide you with some insight as to how often these programs are recommended by list brokers. To be objective, this index includes only those brokers’ recommendations for programs managed by someone other than their current employers.
Here’s a current list of websert programs published online. (This is a partial list; a minimum LPI of 90 is required to qualify):
Brookstone
Ave. Monthly Impressions: 24,000 (B-to-C)
Size Req.: 145 × 100 pixels
Price: $36/M
Contact: Millard Group, Pam Osgood, [email protected], (603) 924-9262 ext. 2142
Care-A-Lot Pet Supply
Ave. Monthly Impressions: 20,000 (B-to-C)
Size Req.: 156 × 60 pixels
Price: $36/M
Contact: Millard Group, Pam Osgood, [email protected], (603) 924-9262 ext. 2142
Checks Unlimited Business
Ave. Monthly Impressions: 9,000 (B-to-B)
Size Req.: 170 × 90 pixels
Price: $30/M
Contact: Stanton Direct, Rob Stanton, [email protected], (607) 734-4571
Checks Unlimited Personal
Ave. Monthly Impressions: 123,000 (B-to-C)
Size Req.: 170 × 90 pixels
Price: $30/M
Contact: Stanton Direct, Rob Stanton, [email protected], (607) 734-4571
Drugstore.com
Ave. Monthly Impressions: 240,000 (B-to-C)
Size Req.: 145 × 100 pixels
Price: $36/M
Contact: Millard Group, Pam Osgood, [email protected], (603) 924-9262 ext. 2142
Paul Frederick
Ave. Monthly Impressions: 22,000 (B-to-C)
Size Req.: 125 × 125 pixels
Price: $36/M
Contact: Millard Group, Pam Osgood, [email protected], (603) 924-9262 ext. 2142
