Plano, TX-based Dr Pepper/Seven Up goes the co-op route next month as the Dr Pepper brand jumps into a barbecue-flavored cross-promotion from Oakland, CA-based Clorox Co.
Coupons for a free two-liter bottle of Dr Pepper will run on bags of Clorox’s Kingsford Charcoal. Clorox also offers a free eight-ounce bottle of Hidden Valley Salad Dressing with the purchase of either fresh chicken or its own KC Masterpiece marinade. A 43 million-piece FSI supports. Theme Co-op Promotions, San Francisco, handles.
Also at Dr Pepper/Seven Up, the Sunkist brand invites drinkers to “Ride the Rays” through July in an under-the-cap instant-win game offering branded go-carts and scooters. Elsewhere, 12-packs carry 55-cent coupons. Harwood Marketing Group, Dallas, handles.
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