CLIENT SIDE JULY 1999
Vada Hill, chief marketing officer at Irvine, CA-based Taco Bell and winnerof the Promotion Marketing Association’s Marketer of the Year award for1998, left the fast food chain to become chief marketer for the FederalNational Mortgage Association (Fannie Mae).
Mathew Parker named vp- licensing and merchandising for Classic CharactersEntertainment Group, the licensing subsidiary of Comedy III Entertainment,Glendale, CA.
Michelle Berg named senior brand manager for Lowenbrau at Labatt USA,Norwalk, CT.
Chuck Floyd named senior vp-sales at Hyatt Hotels Corp., Chicago. Also atthe company, Ty Helms named vp-individual travel and Christie Hicksvp-national sales.
Daniel Hanrahan named senior vp-marketing at Royal Caribbean Cruises, Ltd.,Miami, FL.
Matt Parsons named manager-promotion and marketing development at BoiseCascade Office Products, Itasca, IL.
Bill Drysdale named director of marketing, consumer audio and videoproducts, magnetic markets division at Fuji Photo Film USA, Elmsford, NY.Also in the magnetic markets division, Tom Daly named director ofmarketing, professional tape products.
Neal Larkin named group director of promotions for Snapple and Mistic atTriarc Beverage Group, White Plains, NY.
Tara Macleod named group head of brand management at Prudential Corp., London.
