Remington has tapped Cindy Crawford as the spokesperson for the men’s and women’s grooming, shaving and hairstyling brand.
Crawford will appear in a new TV spot and new print ads for several products Remington is introducing to the market this fall. She will also be featured in marketing communications, including online advertising, retail displays, sales materials and on RemingtonProducts.com during the remainder of 2006 and into 2007, the company said.
Financial terms of the agreement were not disclosed.
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