Choice Hotels International, Inc. has tapped Edward J. Valle to serve as chief marketing strategist. In this position, he will provide leadership for the company’s consumer marketing efforts. He will have responsibility for managing company’s advertising, promotion and strategic marketing activities, as well as its Choice Privileges rewards program.
Valle reports to Chris Malone, chief marketing officer.
Valle most recently served as VP of marketing for Panera Bread Company, where he oversaw all corporate and franchisee marketing efforts for the $2 billion retail restaurant franchisor and chain. At Panera, Valle led national and field marketing, and also had specific responsibility for marketing strategy, promotions, direct marketing, and advertising, including the management of advertising and marketing agencies.
He has also held a variety of executive positions at Subway Restaurants, Dunkin’ Donuts and Diageo plc, where he served in leadership roles in a variety of areas, including long-term strategic planning, sales analysis, brand management, and advertising strategy.
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