Chinese Search Engine Shakes Up Its Leadership

Posted on January 9, 2010 by Chief Marketer Staff

Baidu, Inc., a Chinese-language Internet search provider, has made several changes to its senior management.

Haoyu Shen, vice president of business operations, has been promoted to senior vice president. Shen joined Baidu in 2007 and has led the planning and execution of the company’s search engine marketing platform and associated business alliances.

Zhan Wang, senior director of business products, has been promoted to vice president. Wang joined Baidu in 2000 and played an active role in the company’s commercial product developments.

Additionally, COO Peng Ye has resigned from the company. According to a statement from Baidu, Ye’s resignation is due to personal reasons and is effective immediately.

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