Banana Boat is out with its first men’s sun care line and it’s marketing and advertising plan veers sharply from the typical theme of sunscreen marketing featuring sunny beaches and water sports. This article lays out the details.
In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.