Channel | Social

Disruptive marketing is a way to stand out and to prevent entrepreneurs from moving into your space and putting you out of business at breakneck speed.

Learn how home furnishings retailer Z Gallerie paired social creative insights with advanced audience data to drive a 62% return on ad spend in a free webinar.

These big brand moments show real success, but that it didn’t always come easy. Examples are from Wendy’s, Bud, Nissan, Alibaba, Honey Maid and many others.

What does your brand represent? What most motivates your top customers? By understanding where your company’s and your best customers’ values intersect, you can connect more deeply.

We thought it would be a good time to check in with the leaders of some of our PROMO and B2B Top Shops, to get their take on the top trends of 2015—and what will be the biggest trend to come.

A recent social coupon referral campaign for Diet Dr Pepper helped drive sales and brand awareness with impressive results.

Chief Marketer asked four marketers to share some thoughts on which brands they think are doing a great job creating customer engagement online and offline.

Read up on how to optimize digital content for vertical screens to reach Millennials on the Snapchat and Periscope apps.

If you thought Millennials were a disruptive generation, wait until you get to know Gen Z.

Georgina Flores, VP, integrated marketing communications at Allstate Insurance, shares how the brand has embraced multicultural marketing.