Top 4 Marketing Tactics to Drive Millennial Sales
As a new year commences, marketers are increasingly turning their attention to Millennials who now wield unprecedented buying power.
As a new year commences, marketers are increasingly turning their attention to Millennials who now wield unprecedented buying power.
Kristen Hunter, Chick-fil-A's head of social and digital marketing, weighs in on how the brand is speeding up its social media marketing.
Coca-Cola finds itself on the defense after a map of Russia that included Crimea was posted on the social site VKontakte.
CMO.com has provided a roundup of the 20 top big ideas for this New Year.
Marketers still struggle to craft email campaigns in tandem with other digital channels like social campaigns. Here's why and how you should make it happen.
The article lays out 10 areas the author says agencies may not be truthful about when dealing with clients.
Heineken has added another notch in it "Cities" campaign, which partners with big cities across the U.S. for special events that enhance the cityscape.
Coffee-mate has been at OSU for a year marketing to college students, and during finals it opened The Café, an extravagant free coffee shop with delivery.
Looking for some last minute ideas to make your holiday marketing sparkle? Check out our round-up of holiday marketing coverage.
Coca-Cola's Leonardo O’Grad shares not only how and why crowdsourcing is so effective, but how the brands marketing strategy has changed.