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Creating a Successful Customer Review Strategy
User reviews have a powerful impact on your brand and your success, and nothing so powerful should be left to chance. But a review strategy doesn’t mean that you manufacture your own reviews.
User reviews have a powerful impact on your brand and your success, and nothing so powerful should be left to chance. But a review strategy doesn’t mean that you manufacture your own reviews.
Many B2B marketers still view social media as a tactic instead of a strategy, and that’s a big mistake, says Heather Wadlinger, director of research and strategy at Sacunas Inc.
I had dinner last week with a friend and business associate, Karen Koslow, who with a few other entrepreneurs, has launched an influencer marketing network in a vertical that is not as well developed as the fashion, food and gaming categories are: Health & Wellness. The company, Wellness Amplified, offers a new opportunity for marketers…
With co-creation and crowdsourcing people build a personal connection to the brand through content creation.
Try these four musts to improve ROI with influencer marketing.
It’s important to make sure your page and LinkedIn profile is up to snuff giving you the best chance to be viewed. Here are 3 mistakes you may be making.
Today, word of mouth marketing has become a healthy alternative to celebrity endorsement. Here's 5 tips to connect with these everyday micro-influencers.
User generated videos, images and memes are a major way brands like Marvel are connecting with fans and building communities online.
The PetSmart Treat Your Pup Sweepstakes uses the hashtag #TreatYourPup for a chance to win PetsHotel services including dog day camp and grooming services.
B2B media and events company Access Intelligence has acquired The Social Shake-Up, a fast-growing conference serving marketing, PR, customer experience, tech and digital strategists.