Channel | Social

Audio-based user experiences are stepping into the spotlight as a fresh medium for sensory stimuli, and brands like M&Ms, Fiat and Calvin Klein are taking notice. Here's a look at 10 audio trends to watch in 2018.

Experienced brand marketers are increasingly deploying messaging apps and chatbots to meet their conversational marketing needs

Mercedes-Benz may not be a Super Bowl sponsor, but like many brands it found a way to tie in to the Big Game.

With social media swelling with videos of teenagers eating and biting Tide Pods, it was time to take action.

The marketing arm for growers and importers is building on the successes it has found sponsoring Super Bowls.

There's a ton of B2B content online. How can you make your brand stand out? Here's 13 ideas for creating more useful content marketing assets.

Planet Fitness is exercising a revamped website strategy to encourage sign-ups from all those folks who resolved to get in shape for 2018.

Take a breather and dive into this robust series of interactive special reports around B2C marketing replete with video, links to relevant content and illustrative imagery.

Here are 10 trends excerpted from the new book, “Disruptive Marketing: What Growth Hackers, Data Punks and Other Hybrid Thinkers Can Teach Us About Navigating the New Normal” by Geoffrey Colon.

KIND is putting its new line of KIND Protein bars up against the big boys and letting consumers decide based on taste.