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Lonely Whale Puts Single-Use Plastic Water Bottles on the Hot Seat
Lonely Whale has a new campaign it hopes will start a movement that empowers consumers to choose sustainable alternatives to single-use plastic water bottles.
Lonely Whale has a new campaign it hopes will start a movement that empowers consumers to choose sustainable alternatives to single-use plastic water bottles.
For brands that want to differentiate themselves from their competitors, brand ambassador programs can be a highly effective marketing strategy.
Most presentations on brand strategy don’t typically begin with an apology, but the market position of Boeing is anything but typical.
Marketers need to start producing a lot more relevantcontent, and LinkedIn is the place they need to be distributing it, says Gary Vaynerchuk.
Micro-influencers may have smaller audiences, but they deliver big results when it comes to impacting consumer decisions, according to a new survey.
Rather than just bugging them for donations, Arizona State is using a loyalty app to connect with alumni.
While still a new frontier, influencer marketing has quickly become an big part of a hypercasual game marketer’s acquisition strategy.
Millennial parents look—and behave—differently than parents of previous generations. Here's how to connect with them
Brands like Citrix, EyeMed and Hiscox prove that neither B in B2B stand for boring.
Many B2B sales organizations now use two to five LinkedIn touches as part of their multichannel marketing process.