![Meliá Hotels International](https://chiefmarketer.com/wp-content/uploads/2019/07/melia-hotels-international-160x125.png)
Spanish Hotel Chain Recasts Itself as a Social Phenom
An expansive and long-tail social media strategy encompasses corporate social actions, B2B initiatives, employees, loyalty members and hotel users.
An expansive and long-tail social media strategy encompasses corporate social actions, B2B initiatives, employees, loyalty members and hotel users.
An employee-focused campaign centered on TV and digital is helping electric utility FirstEnergy improve brand perception and engagement.
Looking to improve your B2B video marketing strategy? Here’s six tips for creating a better video strategy to convert viewers into buyers.
Jennine Matthias, Fabletic's director of influencer marketing, takes us on the journey to drive tens of thousands of new members through influencer programs.
Check out our Top 10 most widely read articles from June in case you missed them.
A gamified quest was the perfect way for Johnson & Johnson Vision to introduce a new contact lenses technology to physicians.
Better analysis of online viewership is helping Mobscrush create a more accurate profile of the reach of gamers like Ninja.
Restructuring processes to help sales reps find and use relevant content has helped Oracle increase customer engagement.
Kaling introduces the wine through a series of short and funny videos showing how hilariously difficult it would be to take three glasses of wine with her wherever she goes.
Are memes appropriate for B2B marketing? It all depends on who you’re targeting.