Target Stores will turn New York City's Rockefeller Center into a vertical catwalk for a p.r.-driven fashion show next week. Target's July 27 stunt will feature 15 acrobats (in harnesses) walking down nine floors of Rockefeller Center in clothing from ...
Hershey Co. today kicks off Ice Breakers' sponsorship of Hilary Duff's concert tour with a mobile marketing vehicle that will hit 30 of Duff's concerts and local retailers. The mobile tour, which carries Ice Breakers Liquid Ice ad tagline "It's Twice as ...
Youth marketing agency Mr. Youth has bought CollegeFest LLC, including rights to the 20-year-old CollegeFest student event. Terms were not disclosed. CollegeFest reaches 15,000 New England students with a two-day event each fall with concerts, product ...
If you graduated from high school before 1999, and then went on to get a marketing degree, you are faced with a serious challenge: How does a typical
Douglas Freeland first heard about Hot Import Nights from a regional colleague at McDonald's. The first time I went to one, I was amazed at the crowd:
Sauza Tequila hopes to expand brand awareness beyond store shelves this summer by reaching its target with some of the liveliest music around. Downloadable
Amazon.com will throw a high-profile online party to mark its tenth anniversary next month. The July 16 event, dubbed "Amazon.com 10th Anniversary Event Presented by Chase," will feature performances by Bob Dylan and Norah Jones, with readings by top ...
GSN is teaming up with 140 bars across 10 cities to host pool tournaments to generate buzz around its new billiards show Ballbreakers. Ballbreakers: Battle of the Bars will feature a single tournament in 10 cities featuring players chosen by ...
Pontiac has struck a deal with ABCs late-night talk show Jimmy Kimmel Live to present a series of televised outdoor concerts in Hollywood. Jimmy Kimmel Live's Pontiac Garage West begins today starring Billy Idol. Two of his songs will air live on the ...
To build buzz around its new reality series, The Takedown, Court TV is sponsoring a series of stunts, including an online sweepstakes and street team tactics, to reach its target audience. The Takedown is a new reality series that features a ...
