Procter & Gambles' Crest is on the road with a giant tube of toothpaste rolling across America. Samples of Crest Whitening Plus Scope will be handed out to visitors from this rolling tube The Crest Imagine Tour is making stops at major events ...
The Indy Racing League (IRL) is hitting Times Square on Monday for an event to raise awareness of its flagship race, the Indianapolis 500. The racecar of Tony Kanaan, who has the pole position for the race, will be in Times Square, as will the race's ...
The WNBA and its teams will launch a new fitness initiative today, WNBA Be Smart-Be Fit-Be Yourself, with events across the country, and will hold community fitness clinics and workshops throughout the season. "In this effort, we recognize that our ...
Verizon has signed on as the presenting sponsor of Dave Matthews Band Island Getaway, which will be held July 30-31 on Randall's Island, New York. The two-day concert will include Dave Matthews Band along with Black Eyed Peas, Barenaked Ladies, Robert ...
To boost support of its original primetime shows, Court TV is launching a 10-city tour that will link consumers to network programming. The Seriously Entertaining Summer Tour kicks off June 11 in Washington, DC, and will travel to major fairs and ...
French's Foods has introduced its Cattlemen's barbecue sauces, a long-time staple in the food service industry and in big-box stores, in an 18-ounce size designed for supermarkets. A $10 million launch campaign includes p.r., a sweepstakes and event ...
AARP The Magazine brings 45 of its advertisers on the road with a 13-city summer tour. The AARP The Magazine Road Show runs May 21 through August 28, targeting adults 50-plus with stops at fairs, festivals and high-end adult communities. The tour, ...
Jagermeister Liqueur likes heavy metal bands. So, its sponsorship of this summer's Sounds of the Underground Tour certainly fits the bill, with a lineup filled with hard-hitting metal and hard-core acts. An inflatable lounge—equipped with air ...
There's no doubt that the Anheuser-Busch Clydesdales are an eye-catcher and the beer maker plans to showcase the horses during its mobile tour to salute the nation's troops. The Here's to the Heroes Tour 2005 includes 16 Clydesdales, a variety of exotic ...
MilkPEP has partnered with Curves International for a spring promotion that extends its year-old "24/24 Milk your diet. Lose weight!" campaign. MilkPEP (the Milk Processor Education program) will give away 24 two-year memberships to Curves fitness ...
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