Ten seconds or less. That's the amount of time Levi Strauss says it will take to find the perfect-fitting pair of jeans as part of a 12-market tour showcasing its new electronic body measurement system. The Levi's brand is taking the new system, the ...
ESPN Deportes is giving Latino sports fans in the U.S. 10 million reasons and then some to tune in to its cable TV and radio networks and read its magazine.
JVC Company of America has rolled out a nationwide mobile marketing campaign aimed at educating both its dealers and consumers on the finer points of its latest tech products. Running through October, The JVC Perfect Experience Road Tour 2005, consists ...
Big name brands, including Sony Electronics, Geek Squad, Nintendo and Audiovox, are targeting college campuses as part of a 24-city tour to showcase the latest in technology and gadgets. The 2005 TechKnowOverLoad Tour, sponsored by the Consumer ...
Hostess, the maker of Ding Dongs and Sno Balls, is testing a new line of sweet treats targeting Hispanics. The debut of Las Delicias de Hostess is supported by major sampling campaigns at community events in San Diego, Dallas and Phoenix; the three test ...
Though the Chicago Cubs-Los Angeles Dodgers game Monday night will be Wrigley Field's main event, several brands hope to be as sought out by fans as a Derek Lee home-run ball. Schaumburg, IL-based PromoWorks and seven brand clients will take part in the ...
TLC is coming to the rescue of the poorly dressed via an eight-city mall tour to boost its hit show What Not to Wear. What Not to Wear style-support teams are embarking on an eight-week journey targeting area malls to bring fashion tips and ...
Bud and Bud Light are set to debut packaging specific to it sponsorships of 28 National Football League teams as part of a stepped up activation effort around the 2005 football season. Beginning last Monday, 78 different packaging combinations began to ...
Court TV is hitting the streets with a new promotion a la private eye in an effort to boost its newest series, Parco P.I. The network will send 60 street team members to New York City, Detroit, Coney Island and Jones Beach seeding Parco P.I./Court ...
In a new spin on DVD marketing, select Wal-Mart stores are getting a big boost to promote the upcoming direct-to-video release of Inuyasha The Movie 3: Swords of An Honorable Ruler. Revolution Marketing, a New York City-based event marketing ...
