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Chief Marketer’s Top 200 Brand Engagement and Experience Agencies
Explore the 2020 Chief Marketer 200, an editorial list of the top 200 brand engagement and activation agencies serving the U.S.
Explore the 2020 Chief Marketer 200, an editorial list of the top 200 brand engagement and activation agencies serving the U.S.
Michelob ULTRA has teamed up with Saturday Night Live comedian Beck Bennett to announce its sponsorship of Turkey Trot races.
Low-cost wireless service Visible is looking to change the way cell phone providers are perceived by consumers through embracing marketing tactics that build stronger, more personal relationships with consumers.
Instagram began testing the removal of “likes” on its platform in the U.S. last week for select users. Here's what that means for marketers.
Brand executives from Unilever and Southwest Airlines discuss how they are proactively combatting influencer fraud from within their organizations.
Creating a retail holiday is an opportunity to inject growth into a brand, connect with customers during otherwise stagnant seasons and make an entire array of interactions shoppable.
What are biggest digital marketing trends for 2020? More—as in more influencer marketing, more content, more video and more of what will get consumers engaged with your brand.
Nearly 80 percent of all Twitter chatter related to vaping and tobacco products is generated by bots, according to a new report.
Sports sponsorship packages are pan-digital, intending to display logos or “@” mentions across many assets. In social media, the metrics can get fuzzy.
More than one in three Instagrammers say interest in a product increases after seeing it via Stories. Optimizing for conversion events is crucial.