Channel | Social

#1 Best Multidiscipline Campaign MINI THE OTHER LUNCH BREAK AGENCY: Momentum Worldwide, London CLIENT: Mini Mini knew it had something special in its

#23 Best Creative UNITED SUITE DREAMS AGENCY: Arc Worldwide; BD'M; Starcom CLIENT: United United airlines wanted to get the word out that a new premium

Welcome to the 2008 Promo Sourcebook: It's stuffed and it's not your same old Sourcebook. This year, in addition to the extensive lists of promotion agencies

The California Milk Processor Board is at it again, pressing its case to young people that milk is good to drink.

Publisher Scholastic Media is hoping to pull off a live Halloween trick this Friday, taking a run at the Guinness pumpkin-carving record to promote the launch of its first interactive game

Kia Motors is kicking off its first full season as a National Basketball Association sponsor today with NBA Tip-Off street events in 29 cities, heralding the new season and its new Kia Borregos

The field of sponsors for the New York City Marathon is growing this year with two brand contests in place for the run-up to the annual endurance race on Nov. 2

MTV and CNN are teaming up on a concert event to honor armed forces veterans of the Iraq and Afghanistan conflicts in New York City next week, and launching a petition campaign for veterans’ rights

mtvU and Ford have launched a cross-country race between teams of students with a $15,000 prize

At the end of a grueling six-day competition, two winners emerged from the Netflix Popcorn Bowl in New York City’s Times Square with a world record on Tuesday after viewing 57 movies in 123 hours and 10 minutes