Channel | Social

Neither rain nor wind nor well, a lot of rain were able to keep healthy crowds away from a live event offered in New York's Times Square by Verizon Wireless

The NASCAR sponsorship engine that has run so hot for years may be developing some pings in this down economy. As the racing season ended in November,

The launch of the new Blackberry Storm device last Friday draw long lines of customers as predicted, but it also drew a guerrilla-marketing stunt from a competitive product.

If the Web has spawned a holiday tradition, it may be the arrival of the annual “Elf Yourself’ mashup from business retailer Office Max.

YouTube, the video-sharing Web destination that has become a hit with viewers but has yet to find its business model with advertisers

The “Rock the Vote” bus made its last stop in New York City this week, capping a nationwide tour with appearances on morning news shows and a final wireless e-mail blast on Election Day to boost ballot counts.

#21 Best Campaign on a Budget (under $250,000) INSPIRE CHANGE AGENCY: Alcone Marketing CLIENT: Seeds of Change To understand why this promotion worked,

#16 Best Loyalty Program DETOX SEATTLE AGENCY: A Squared Group CLIENT: Method Earth-friendly cleaning products maker Method has never lacked for fans.

#5 Best Sampling Program SMITHWICK'S AMBASSADORS AGENCY: Colangelo CLIENT: Diageo After brewing its ale in Ireland for nearly 300 years, Smithwick's Irish

A Winner in Three Categories: #2 Best Use of Event Marketing (Five or Less Venues) #13 Best Campaign Targeting a Micro Audience #22 Best Idea or Concept