Consumers Test Gore-Tex in Stormy Weather
#4 Best Vehicle-Based Experiential Campaign GORE-TEX AND WINDSTOPPER KNOW WHAT'S INSIDE TOUR AGENCY: Marketing Werks CLIENT: W.L. Gore and Associates
#4 Best Vehicle-Based Experiential Campaign GORE-TEX AND WINDSTOPPER KNOW WHAT'S INSIDE TOUR AGENCY: Marketing Werks CLIENT: W.L. Gore and Associates
#1 Best Multidiscipline Campaign MINI THE OTHER LUNCH BREAK AGENCY: Momentum Worldwide, London CLIENT: Mini Mini knew it had something special in its
#23 Best Creative UNITED SUITE DREAMS AGENCY: Arc Worldwide; BD'M; Starcom CLIENT: United United airlines wanted to get the word out that a new premium
Welcome to the 2008 Promo Sourcebook: It's stuffed and it's not your same old Sourcebook. This year, in addition to the extensive lists of promotion agencies
The California Milk Processor Board is at it again, pressing its case to young people that milk is good to drink.
Publisher Scholastic Media is hoping to pull off a live Halloween trick this Friday, taking a run at the Guinness pumpkin-carving record to promote the launch of its first interactive game
Kia Motors is kicking off its first full season as a National Basketball Association sponsor today with NBA Tip-Off street events in 29 cities, heralding the new season and its new Kia Borregos
The field of sponsors for the New York City Marathon is growing this year with two brand contests in place for the run-up to the annual endurance race on Nov. 2
MTV and CNN are teaming up on a concert event to honor armed forces veterans of the Iraq and Afghanistan conflicts in New York City next week, and launching a petition campaign for veterans’ rights
mtvU and Ford have launched a cross-country race between teams of students with a $15,000 prize
Click here to view the 2023 winners!