Channel | Social

Forget scarecrows. In a recent virtual promotion, folks in FarmVille were encouraged to fly a Farmers Insurance Group-branded blimp over their crops that tied to a sweepstakes in the "real" world.

If you've got a few minutes, we've got a few great ideas. Actually, more than a few. Make that a lot. Given that everyone is swamped at the end of the

KFC is using its Twitter account, @KFC_Colonel, to accept applications for its KFC Colonel's Scholars. In other words, keep it short and sweet

Integrating experiential marketing into any program requires multiple steps for success

It may seem a bit early to be thinking about the Super Bowl. After all, the New York Jets haven't even folded yet

Dole Food Co. is joining the ranks of brands creating whimsical floats for the much watched 2011 Rose Parade

New Yorkers are sadly accustomed to seeing people living in boxes. But during the second half of October they could also see a handful of people dressing in cardboard and interacting with the world

Dunkin' Donuts tweeted recently about a contest: "A bathtub of DD coffee? Naming a pet Dunkin'? How would u share ur fanDDemonium in The Ultimate DD Coffee Fan contest?"

Social media and direct marketing are symbiotic partners that make it more likely that a social or direct campaign will succeed.

Gap recently offered a discount incentive for shoppers that checked in through Foursquare. The promotion helped catapult the retailer up a new listing of the 25 brands most important to women from No. 44 to No. 17