Dunkin’ Donuts Tweets a Contest, But Misses the Mark to Upsell
Dunkin' Donuts tweeted recently about a contest: "A bathtub of DD coffee? Naming a pet Dunkin'? How would u share ur fanDDemonium in The Ultimate DD Coffee Fan contest?"
Dunkin' Donuts tweeted recently about a contest: "A bathtub of DD coffee? Naming a pet Dunkin'? How would u share ur fanDDemonium in The Ultimate DD Coffee Fan contest?"
Social media and direct marketing are symbiotic partners that make it more likely that a social or direct campaign will succeed.
Gap recently offered a discount incentive for shoppers that checked in through Foursquare. The promotion helped catapult the retailer up a new listing of the 25 brands most important to women from No. 44 to No. 17
The rapidly evolving social networking landscape provides an open playing field for consumers to access your marketing across global, cultural and linguistic lines.
Mix some Philadelphia Cream Cheese with a few of your favorite ingredients and you could be on your way to winning the Real Women of Philadelphia Recipe
DO track consumer trends and develop shopper insights. If you find that your core customers or your best prospects respond more enthusiastically to sweepstakes
How do you use Social Media, both personally and professionally? Janie Downey, Executive Director, New England mail Order Association
In last year's Chief Marketer social marketing survey, we said that if you weren't integrating social media into your marketing plans, you were not behind
It remains to be seen if the dozens of geo-social networks, from Foursquare and Gowalla on down, got a boost or a boot from the launch of Facebook Places
According to research by social media marketing agency Facebook, Vitrue posts incorporating images-including photos and coupons
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