2012 PRO Award Winner: Civic Entertainment Group for HBO
2012 PRO Award Finalist: Civic Entertainment Group for HBO and the "Boardwalk Empire
2012 PRO Award Finalist: Civic Entertainment Group for HBO and the "Boardwalk Empire
Despite strong ratings, HISTORY's "Swamp People" wasn't creating a lot of viral buzz. To change that in advance of the third season premiere, A&E-owned channel decided to draw some attention by bringing the swamp to Times Square.
Using social media and a celebrity sock puppet, PHD found a creative way to educate moms on the value of the BISSELL Deep Cleaner .
2012 PRO Award Finalist: A Squared Group for Gap and the "Pico De Gap" experiential promotion.
Dockers'
To Increase case sales of Coors, MillerCoors worked with the Integer Group to get a message out to Latinos of Mexican and Dominican heritage that the National Puerto Rican Day Parade on June 12, 2011 was a time for all Latino groups to "emboricuate" (refresh) their celebration.
2012 PRO Award Finalist: AMP Agency for Samsonite and the "Samsonite Tough Tour" experiential promotion.
In a time of 9% unemployment in the U.S., Monster wanted to motivate a growing number of job seekers – who were chasing a decreasing number of job openings – to stay positive and embrace Monster.com to find the perfect job.
A year long program for Tic Tac Canada around the concept "Fun Fresh Talent" helped the brand create a long-term social media strategy and increase brand awareness.
The Latina mom is the healthcare gatekeeper of the family. Hispanic households have more children, and many parents are not compensated when out of work, so a child’s sick day can be very costly. Health concerns drive Latina moms to take proactive measures. But culturally they often prefer products with multiple uses. Mindful of cost,…