Social Media: The Leadership Secret of the Successful CEO
Social media empowers leaders, improves communications skills and deepens employee and customer connections
Social media empowers leaders, improves communications skills and deepens employee and customer connections
Brands that want to find success in social and mobile shouldn't be judging their efforts solely by the ROI of sales generated from social channels, says Lisa Gavales, CMO of Express.
In brand advertising, going for the gut yields the gold, according to BrainJuicer's Orlando Wood. Marketers who tap into the emotional appeal of their ads will also realize quantifiable results -- both in terms of viral impact and hard sales metrics such as increased sales and reduced price sensitivity.
Kraft's Lunchables brand kicks off its largest campaign
Cost Plus World Market runs "Pin It To Win It Contest" that sends players in search of its wide variety of products.
Your website is up and running in two languages, and you're seeing increased web traffic and inbound sales leads. The translated site is paying off. In fact, your salespeople are clamoring for more languages before the end of the year. However, your boss is complaining about the cost of translation and maintenance. And everyone is…
Social media is a rich data source, if your brand is up to the task of mining it safely and well. Chief Marketer spoke with Ben Salmon, global solutions owner at Pitney Bowes Software, about the challenges and potential rewards of incorporating this data into marketing campaigns.
In what it claims is the first geo-targeted Twitter promotion, Clif Bar's MojoGo campaign asks fans for geo-tagged tweets that trigger a coupon download and a sweepstakes entry.
Not all data points are easily quantifiable. Take PetRelocation.com, which pulls from its store of successful pet relocation stories based on pet type, destination and origin point when offering quotes for its services. Does cute and cuddly work as a hard-edged sales tactic? Absolutely!
Online videos highlighting the custom color possibilities of its products has helped thermoplastic manufacturer Kydex expand their core audience to designers.