Channel | Data Driven ROI

Using sweepstakes as loyalty rewards is one new way to drive excitement and re-engage dormant members for your loyalty program again. Check out 5 more.

Coca-Cola is bringing its My Coke Rewards program into the modern era using content marketing via social and mobile as opposed to transactional rewards.

As Dairy Queen's sales slipped away, it began marketing using a key insight: that its customers were fans. Fandom ensued and turned the business around.

McDonald's "Lovin" campaign taps into a vast trend spreading across the country of people doing nice things for each other and strangers.

Retailers like Macy's are blurring the online-offline customer experience to engage consumers and increase sales.

This author discusses the one simple reason why both Wal-Mart and Costco fall into the “great” retailer category.

Hidden Valley Ranch is the hero in a new humorous video showing parents with kids left out of an adult Super Bowl party.

Kellogg's "While You Sleep" campaign is a real shift for the brand to late day marketing in an effort to get consumers to eat more cereal.

Brands may be missing the mark when marketing to women. Tania Haigh, a former McDonald's marketer, shares insights as the founder of Magnolia Insights.

Anheuser-Busch made a memorable impact with its "Puppy Love" Super Bowl ad last year. Next month, a sequel and other spots are expected to wow the audience.