Heineken’s Quinn Kilbury on its New Line of Menswear
Quinn Kilbury, Heineken senior brand director, talks about why the brand decided to launch a line of subtly branded menswear.
Quinn Kilbury, Heineken senior brand director, talks about why the brand decided to launch a line of subtly branded menswear.
A whopping 85% of B2B organizations aren’t using buyer personas effectively, according to research from ITSMA.
Digital transformation improves the customer experience, which increases loyalty and helps turn customers into brand ambassadors.
Customer churn has long been a problem for cable companies. Good data management can change that channel.
The City of Boston is transforming government to become user centric and data driven by doing something very simple—it’s listening to what residents want and putting their needs first.
Consistency in the customer experience has become the new business imperative. The modern buyer demands to feel recognized and understood at every level of an organization.
As consumers came to rely on Bed Bath & Beyond's popular 20%-off coupons, the company's profits are feeling the pain.
As technology lets marketers collect more information than ever dreamed possible, we need to be prepared to use that data properly—or become lost in space.
When companies have so much data on their customers, why is it so difficult to identify and successfully act on customers you might be able to retain, and reduce customer churn?
A round-up of notable ideas and quotes from Content Marketing World, featuring Marriott, Jay Baer, Rust-Oleum, Scotts Miracle-Gro and more