Channel | Data Driven ROI

Are inboxes suffering from e-zine glut? One is prompted to ask that after reading that the number of e-mail newsletters has grown from 588 in 2004 to 935 in 2005.

Chase is dangling a $1 million prize for new customers in the New York tri-state area who deposit at least $500 into a new checking account through Aug. 12. But there's a catch: The consumer chosen at random must serve a tennis ball and have it hit a ...

Picture The Apprentice set in a glacier field instead of a boardroom, and you've got a glimpse of Alaskan Brewing Co.'s marketing plan. The brewery has

PUNDITS SAY MULTICHANNEL marketing requires multichannel solutions. But Qwest Communications started with only one channel telemarketing when it implemented

HOW'S THIS FOR A cushy job: director of database marketing for the Caribbean area at a major bank. Don't be fooled: It's not all rum and Coca-Cola for

Jones Apparel Group, Inc. has survived in the cutthroat world of fashion by keeping a laser-sharp focus on the preferences of its well-heeled audience.

Showtime Networks is tapping into consumers' love of indulgent sweets in a fall promotion with Hagen-Dazs ice cream. The premium network is giving out

Ashley Furniture Industries, Inc. is taking country music by storm with an ongoing scratch-and-win game that highlights the County Music Association Awards.

GOT A KID IN COLLEGE OR about to graduate from high school? Does he drive a hulking vehicle known more for its lumbering size than its practicality? Start

Two beefs I have about most white papers: Either they’re written in so much jargon as to be impenetrable and inactionable, or they are so basic as to be useless. Happily a recent paper from JupiterResearch and RightNow Technologies entitled “Vital Marketing: 10 Core Tactics to Improve Marketing Campaign Effectiveness and Efficiency” is actually useful.