Channel | Data Driven ROI

Sesame Workshop is launching an instant-win game around an upcoming DVD release starring Elmo and friends, which offers the chance at a walk-on role on “Sesame Street.”

Big-name brands including Coca-Cola, Carnival Cruises, and Ann Taylor Loft are putting their marketing muscles behind New Line Cinema’s upcoming musical comedy “Hairspray.”

American Airlines and MasterCard Worldwide has partners to launch a sweepstakes tied to Universal Studio’s “The Bourne Ultimatum” for a chance to win 1 million AAdvantage bonus miles.

Chick-fil-A is out with a new contest that gets kids posing with its iconic cow character for a chance to win prizes

Hostess is leveraging its sponsorship of three female racecar drivers with an instant-win game that offers a new car and a trip to the races.

Former presidential candidate Al Gore is launching a consumer-generated advertising contest to promote his environmental causes.

Smirnoff is searching for 10 people from across the world to represent its brand and retrace the heritage of the vodka.

As marketing and Internet technologies evolve, the key elements of managing best customers have evolved with them. Last month I discussed three of the basic elements (Identify, Communicate, Reward) and this month I’ll tackle the other four.

Sprint is out with a new sweepstakes that gives the winner a chance to appear on the popular game show “Who Wants To Be A Millionaire.”

MasterCard Worldwide and Major League Baseball Properties have kicked off a sweepstakes offering the chance to win a week with a favorite professional baseball team.