Channel | Profiles & Campaigns

Beringer and its agency, Twin Oaks, have come up with an innovative technology for consumers to sample wine: a flavored taste strip dispenser.

Does your agency have what it takes to be a PROMO or B2B Top Shop? Apply now!

A campaign from MilkPEP is pushing chocolate milk as a sports recovery drink with help from Apolo Ohno and other elite athletes.

The Bud Light "Up for Whatever" campaign came under attack after a thoughtless scroll was added to the bottle's labels.

Chief Marketer sat down with Progress Software CMO Melissa Puls to talk about the challenges of team realignment, integrating new acquisitions from a marketing standpoint, bringing digital experience marketing to the forefront and technology’s role in her department.

Jim Stengel was a powerhouse for P&G during his years as global CMO. This article describes how he changed P&G’s reputation working from the outside in.

A new mobile fitness tracking site turns on Coca-Cola's 2013 commitment to support physical fitness programs.

Ogilvy & Mather Hong Kong has come up with a unique campaign, "The Face of Litter," that uses DNA to visually profile litterbugs in that city and put them all to shame.

By now we all know that Coke is bringing back its wildly popular “Share A Coke,” campaign with more names, more packages, more ways for consumers to experience the brand—and, in a bold move, an e-commerce platform. But what you might not know is that last year the campaign drove +15% volume and increased sales.…

Disney is opening up a new front on one-to-one marketing with a comprehensive, personalized blitz to customers who have already booked a trip to its parks.