Channel | Profiles & Campaigns

2015 Oscars Round-Up

|  by Chief Marketer Staff

While the Super Bowl had brands spending megabucks to get their messages in front the year's biggest TV audience earlier this month, the Oscars broadcast this past weekend had marketers competing for a smaller audience, but a different and more focused demographic.

McDonald's Lovin Campaign

McDonald’s CMO on “Lovin” Campaign

|  by Nathalie Tadena (WSJ)

McDonald's "Lovin" campaign taps into a vast trend spreading across the country of people doing nice things for each other and strangers.

Chief Marketer Videos

by Chief Marketer Staff

Check out this replay of crowning the winners of the 2022 Chief Marketer PRO Awards, which began with a lively conversation between two PRO Awards judges, Visible CMO Cheryl Gresham and Disney Parks’ Senior Manager, Multicultural Marketing, Angela Burgin Logan.


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Awards 2023

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CM 200


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