Channel | Profiles & Campaigns

Forty-two percent of Millennial-aged mothers believe that most advertising and marketing isn't geared to them.

When Jessica Alba launched The Honest Company, not everyone was convinced the subscription-based, natural products brand would fly.

Subway’s new mobile app rewards users with loyalty programs and special offers, but it also allows them to order food and make in-store payments directly from the app.

DuPont’s success story with online video shows that when a brand is able to tell a story well, people will listen.