Channel | Profiles & Campaigns

Prudential looked into our brains to find out why we're so irrational when it comes to saving, took that info and launched the "Bring Your Challenges" campaign.

A loyal fan base and targeted data analysis helps the Boston Celtics build relationships with season ticket holders

Get the scoop on the recent Adobe Summit from Michael Keaton, FEED, the Girl Scouts, football great Steve Young and more.

On the court, the NCAA's Sweet 16 are set to battle it out this weekend to advance to the next round of the big basketball tournament. Off the court, marketers have a case of March Madness of their own, and Chief Marketer is here to highlight some of the best campaigns and insights related to…

The 2015 NCAA Basketball Tournament is in full swing, but off the court March Madness continues to grow as a platform for marketers looking to get their message across to the event’s enormous audience.

Brim decaffeinated coffee, an old P&G brand, is making a comeback under the care of a new owner bringing its tagline, "Fill it to the Rim—with Brim!" back too.

This author takes a look back at three spectacular campaigns and why they worked.

As the country's best college hoops teams compete to see who will be cutting down the nets in Indianapolis on April 6, brands are competing for the millions of eyeballs watching the games, and CM is here to break down the marketing campaign action.

American Apparel is in hot water again for allegedly "sexualizing" a young model wearing a thong bodysuit.

t. Patrick's Day is coming up soon, and brands are tying campaigns to the most Irish holiday of the year. Here's a rundown of how marketers are leveraging the upcoming holiday, from corned beef and cabbage specials and green sports gear to corporate sponsorships and green cheese.