Channel | Profiles & Campaigns

"Fem-vertising" is making great strides as a new marketing method to put women and girls in a more realistic light.

Are you feeling lucky? The “Ridiculously Good Bags of Cash” contest is hiding game pieces worth thousands in Cape Cod Potato Chip bags.

Join us on June 16 in NYC to celebrate the 2015 PRO Awards winners. Also on the agenda: PROMONext, our fast-paced educational sessions with top brand speakers.

What’s the best way to connect with the B2B buyer and close the sale? Testing a variety of approaches is the key, according to speakers at the B2B Online event in Chicago this week.

Beringer and its agency, Twin Oaks, have come up with an innovative technology for consumers to sample wine: a flavored taste strip dispenser.

Does your agency have what it takes to be a PROMO or B2B Top Shop? Apply now!

A campaign from MilkPEP is pushing chocolate milk as a sports recovery drink with help from Apolo Ohno and other elite athletes.

The Bud Light "Up for Whatever" campaign came under attack after a thoughtless scroll was added to the bottle's labels.

Chief Marketer sat down with Progress Software CMO Melissa Puls to talk about the challenges of team realignment, integrating new acquisitions from a marketing standpoint, bringing digital experience marketing to the forefront and technology’s role in her department.

Jim Stengel was a powerhouse for P&G during his years as global CMO. This article describes how he changed P&G’s reputation working from the outside in.