A Conversation with Home Depot’s Frank Blake
Frank Blake, the former Home Depot CEO, talks frankly about how he pulled the big-box retailer out of a sales slump.
Frank Blake, the former Home Depot CEO, talks frankly about how he pulled the big-box retailer out of a sales slump.
About 91%, or 245 million, of all Americans ages 12 and up listen to some form of radio every week, according to the Radio Advertising Bureau
Don't just post content for the sake of posting something around a holiday. Make the content memorable, valuable and in keeping with your brand's character.
A great branding story is all you need to generate high levels of brand engagement. Tapping into a breaking news stories only amplified the effects even more.
Gates Corp. moved from a product-focused to a customer-focused marketing strategy by getting buy-in from the sales force and channel partners.
Those zany "Minions" are appearing on Amazon delivery boxes in a first-of-its-kind deal allowing a third party to use Amazon's boxes for marketing purposes.
Coca-Cola's new One Brand strategy has marketers talking. This author analyzes the strategy explaining why this is an important move for Coca-Cola.
This season of The Bachelorette has offered a number of Clorox Bleachable Moments that the brand is sponsoring through blooper videos.
Four outstanding marketers were named to the 2015 Marketing Hall of Fame. We learn their journeys and the four share lots of lessons.
KFC's Tray Typer is an innovative marketing tool that let's customers use a bluetooth keyboard to text from their phones.
Click here to view the 2023 winners!