![Marriott markets to Millennials](https://chiefmarketer.com/wp-content/uploads/2015/06/Millennialsathotels300x200-160x125.jpg)
Marriott Tests Unique Concepts to Appeal to Millennials
Millennials have their own ideas of travel accommodations. Marriott has some insights and is testing unique concepts to attract this market segment.
Millennials have their own ideas of travel accommodations. Marriott has some insights and is testing unique concepts to attract this market segment.
An event staged by rEvolution for Delta Faucets set a Guinness World Record for the most people showing at one time.
The 2015 PRO Award Winners have been named and what a group it is!!
Frank Blake, the former Home Depot CEO, talks frankly about how he pulled the big-box retailer out of a sales slump.
About 91%, or 245 million, of all Americans ages 12 and up listen to some form of radio every week, according to the Radio Advertising Bureau
Don't just post content for the sake of posting something around a holiday. Make the content memorable, valuable and in keeping with your brand's character.
A great branding story is all you need to generate high levels of brand engagement. Tapping into a breaking news stories only amplified the effects even more.
Gates Corp. moved from a product-focused to a customer-focused marketing strategy by getting buy-in from the sales force and channel partners.
Those zany "Minions" are appearing on Amazon delivery boxes in a first-of-its-kind deal allowing a third party to use Amazon's boxes for marketing purposes.
Coca-Cola's new One Brand strategy has marketers talking. This author analyzes the strategy explaining why this is an important move for Coca-Cola.