Channel | Loyalty Marketing

Northern Trust’s Chief Strategy and Marketing Officer Kelly Mannard discusses its first and only sports sponsorship deal and the strategy around it.

A local campaign doesn't need to stay local. Take a lesson from Dietz & Watson on how to move your winning promotion from a local play to a national phenom.

When it comes to bolstering consumer relationships the ultimate building block lies in brand affinity.

The customer experience is no longer just a check box—here's why.

Subaru is melding its love of the great outdoors with REI Outessa events and a mix of unique promotions.

Starbucks is hoping to draw in new loyalty members—and provide entertainment and fun for its loyalists—with a summer-long virtual board game.

From Hyundai, to Aperol, to Nestlé, we share what some of the biggest brands have been up to. Need some tips or advice on converting customers or rewriting your org structure? We've got that too!

Nesquik Marketing Manager, Jackie Jimenez, takes us behind the scenes on how its first experiential event came to be and how it all went down.

Grocers continue to roll mobile apps to earn loyalty while providing shoppers with myriad ways to streamline the shopping experience.

Only 23 percent of customers say they have a ‘relationship’ with a brand, that leaves the other 77 percent that can be converted to brand advocates.