Channel | Loyalty Marketing

How the company transitioned to a points-based loyalty offering for customers.

How Activia partnered with retailers, tapped influencers and leveraged scientific research for its latest product launch.

Here are the winners of our inaugural Top Women in Marketing Awards.

How subscription programs can improve the customer experience.

Marketing industry heavyweights who caught our eye this year.

Some of the nuggets of wisdom we’ve gathered during the first half of 2021 from brands making moves in the marketplace.

Our monthly analysis of the world’s top brands and the marketing moves that are setting them apart.

A study published in Marketing Science shows that non-tiered loyalty programs can boost revenue, particularly in the long term.

While businesses have always sought to gain and retain customers’ trust, the pandemic has made trust an even more important factor in consumers’ buying decisions.

Organizations that have recently introduced loyalty programs during the pandemic.