Channel | Loyalty Marketing

Marketing industry heavyweights who caught our eye this year.

Some of the nuggets of wisdom we’ve gathered during the first half of 2021 from brands making moves in the marketplace.

Our monthly analysis of the world’s top brands and the marketing moves that are setting them apart.

A study published in Marketing Science shows that non-tiered loyalty programs can boost revenue, particularly in the long term.

While businesses have always sought to gain and retain customers’ trust, the pandemic has made trust an even more important factor in consumers’ buying decisions.

Organizations that have recently introduced loyalty programs during the pandemic.

When SXSW announced it would hold an all-digital festival for 2021, Wisconsin Cheese knew it couldn’t disappoint its fans. Check out its highly-interactive event.

The fitness brand tapped community engagement, new wellness services and in-app personalization to inform a successful pivot.

Using a CDP, Wyndham was able to cull insights about consumer behaviors, identify industry trends and inform adjustments to its marketing and media spend.

How one brand sent mail kits with samples, coupons and a social media call-to-action to a targeted group of loyal fans.