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Millenials Are the Mobile-First Generation
A new study shows Millennials more open to advertising than oldsters—if that advertising is relevant to them.
A new study shows Millennials more open to advertising than oldsters—if that advertising is relevant to them.
Here’s five tips to help you create better research for your brand.
A new study lays out the landscape around multichannel marketing according to the responses of more than 370 senior marketing professionals.
Here’s some key soundbites from some of the featured speakers from BMA15 on content marketing, live events, sports sponsorships and more.
Nearly seven in 10 shoppers (67%) are becoming ‘deletist consumers’—closing down accounts and subscriptions, and ‘unfriending’ companies, according to research from Aimia.
A mere six percent of B2B marketers are truly masters of their digital domain, according to a new report.
With an estimated $417 billion in spending power, college students represent one of the most valuable market segments for many brands.
The formula for calculating return on ad spending is simple enough but the practical application of this data is the missing piece for many companies.
B2B digital marketing spending will increase 7.6% to almost $77 billion in 2015, according to Outsell’s 2015 Advertising and Marketing Study.
Consumer demand for personalized buying experiences across all channels is at an all-time high, but a new IBM/Econsultancy study shows that there’s a big disconnect between how well brands think they are marketing and how customers actually feel.