Channel | Facts & Figures

When it comes to pulling together successful marketing teams, some the most important ingredients are finding the right talent and using data intelligently.

Programmatic ad buying was designed to reduce waste, but it has let to less oversight into who exactly is seeing what.

More than 80% of marketers feel they need to restructure to keep up with increased tech and consumer demands, according to research from The Economist.

Brands are discovering that harnessing the power of the health conscious consumer requires some heavy lifting that does not stop with messaging and packaging.

Everything is awesome indeed: Lego has overtaken Ferrari as the world’s most powerful brand, according to a new report from Brand Finance.

No matter what vertical a lead gen marketer is in, they need to stay up to date on the latest federal and state regulations or they could wind up in hot water.

A new whitepaper from the London School of Marketing challenges these newbies to create a solid career plan.

Mobile sales were up nearly 23% during the 2014 holiday shopping season, an increase of 27.2% year over year, according to IBM’s Digital Analytics Benchmark report.

Did you shop using Amazon Prime this holiday season? You weren’t alone.

Statistics culled from the past year show that consumers are in control of the purchase cycle and are doing more research online before making purchasing decisions, and successful marketers are providing them with content to support these trends.