Do you Know the Best Video Ad Length for Facebook?
A new report tracked data based on billions of social ad impressions to determine the findings for the best video ad length for Facebook.
A new report tracked data based on billions of social ad impressions to determine the findings for the best video ad length for Facebook.
Pokémon. Colonel Sanders. Harry Potter. This summer feels like one big Nick at Nite rerun—and Millennials are just fine with that.
The "2016 Evolved CMO" identifies the four ways in which evolved CMOs with a customer-focused mindset are those who find success in the C-suite.
The BrandIndex 10 Best-Perceived Brands, which tracks the perception of thousands of brands across dozens of sectors simultaneously, has been released.
This infographic about influencer marketing covers the importance of the tactic to businesses, the benefits, challenges and other information.
P&G plans to reduce agency-related costs as the behemoth in marketing spend also plans to increase spending on advertising and marketing.
Spending on brand activation marketing in the U.S. rose to $560 billion, accounting for almost 60% of advertisers’ budgets, ANA and PQ Media's study found.
Is it worth marketers’ time and money to invest significantly in targeting affluent Millennials today?
Market research needs to evolve to adapt to changing customer behaviors and attitudes. Here's why your research needs to move to the next phase.
Whether restructuring your team or building a team from scratch to meet changing marketing initiatives, here are four hiring mistakes that can hold your business back.
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