Events
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Engagement
10 B2B Event Production Strategies From INBOUND 2023
A tour of stand out event marketing strategies at the annual INBOUND conference.
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Digital
Brands on Fire: SheaMoisture CMO Dishes on ‘Black Men Love’ Digital Content Series
We spoke with Mitchell about the campaign’s genesis, inspiration, partnerships and experiential components, plus the positive growth trajectory of SheaMoisture Men in recent years.
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Digital
Super League Gaming CEO Ann Hand Dishes on the In-Game Advertising Market
SLG CEO Ann Hand on building in-game experiences, measuring campaigns in virtual worlds and thoughts on the metaverse.
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Digital
BEHR Paint Company and The Home Depot Marketing Chiefs Talk Color of the Year Campaign
We spoke with BEHR Paint Company and The Home Depot CMOs on their annual Color of the Year campaign.
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Demand Gen
PRO Awards Judges Panel on Promotional Marketing Best Practices and Trends
Chief Marketer’s PRO Awards judges panel provided insights on promotional marketing programs, best practices and brands making waves in the marketplace.
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Engagement
Three Communications Experts Share Networking Tips for In-Person and Online Spaces
Best practices on making strategic and successful connections during in-person and online experiences.
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Events
Lessons Learned From Barbie-Mania: Five Tips for Marketers
Five marketing insights gleaned from the Barbie frenzy.
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Social
Irish Distillers’ International Marketing Director on Promoting Jameson Whiskey to Global Audiences
Enjoy the highlights of our conversation with Buckley as he discusses what Jameson looks for in a partnership.
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Events
100 Experiential Marketing Case Studies From the 2023 Ex Awards
Check out these 100 case studies of the year’s best experiential marketing campaigns.
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Engagement
Marketers on Fire: Dickies Global CMO Talks Capsule Collection Collab With Jameson Whiskey
We spoke with Dickies Global CMO Sarah Crockett about the partnership’s strategic marketing goals, experiences, challenges and more.