![cause sponsorships](https://chiefmarketer.com/wp-content/uploads/2018/02/cause-sponsorship-850-160x125.png)
How to Choose the Right Cause Sponsorships for Your Brand
Companies that sponsor organizations that serve a similar purpose as their underlying mission are extending their purpose outside of their four walls in a very meaningful way.
Companies that sponsor organizations that serve a similar purpose as their underlying mission are extending their purpose outside of their four walls in a very meaningful way.
No matter the sector, brands can use experiential marketing to affect the customer experience.
Check out three industries that are putting more resources into experiential strategies this year: luxury, automotive and tech.
Audio-based user experiences are stepping into the spotlight as a fresh medium for sensory stimuli, and brands like M&Ms, Fiat and Calvin Klein are taking notice. Here's a look at 10 audio trends to watch in 2018.
Chief Marketer recently chatted with Alyson Griffin, Intel’s vice president of global marketing strategy, to discuss how the tech titan is engaging B2B prospects and customers with live events, VR and more.
For sponsors, marketing the Olympics is certain to be a highlight of the year. Here's a look at what Dow, Intel, Dick's Sporting Goods and a few others are up to.
Build these four strategies into your next experiential marketing campaign to maximize your return on investment.
A new series of TV spots tied to a PGA Tour sponsorship is helping Sentry Insurance build brand with corporate policy buyers.
Dr Pepper Snapple Group’s Chief Commercial Officer Jim Trebilcock talks about the mega marketing campaign around its CFP sponsorship.
Next month, Pepsi kicks off its 2018 global campaign, a throwback to some of its best moments in marketing combined with a blend of fresh, iconic branding.