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Key Takeaways From the Experiential Marketing Summit From Nestlé USA, Microsoft, Anheuser-Busch
Key takeaways from Event Marketer's 2022 Experiential Marketing Summit in Las Vegas.
Key takeaways from Event Marketer's 2022 Experiential Marketing Summit in Las Vegas.
Pepsi CMO Todd Kaplan shared tips and considerations for the experiential industry.
Hendrick’s Gin’s multisensory, underwater spa experience in New York City featured plenty of the peculiar.
A recent brand activation from Kind Snacks expected 500 attendees for its secret farmers market pop-up. Here's what happened when 8,000 showed up.
Presenting this year’s Dream Team, a crop of marketing executives handpicked for their ability to navigate the increasingly complex world of B2B event marketing.
How marketers can approach creating metaverse experiences.
Standout in-person activations at SXSW 2022, from Cheetos, FX, HBO Max and others.
Vox Media’s inaugural Pivot MIA conference activated a future-of-tech-themed event with numerous innovative touchpoints.
How the yearly exhibition for the commercial construction industry, "World of Concrete," pulled off its most sustainable event yet.
B2B marketers are developing a new skill set: the ability to pivot a virtual event into a real-world physical experience.