Channel | Engagement

Strategic prospecting can help you cut promotion costs, increase your response rates, and improve the future value of your customers

Publishers Clearing House, Time settlements have implications for all sweepstakes.As direct-mail marketers spend an estimated $28 million to comply with

America's Great White North neighbors don't need to warm their fingers with hot coffee cups in the spring, but Dunkin' Donuts gave Canadian coffee drinkers

Universal Home Video, Universal City, CA, will get a jump on the scariest holiday of the year when it rolls out a Universal is Halloween program at the

What's good for the goose is good for the gander.After watching for years as in-store marketing helped drive sales, retain customers, and fuel repeat

I curse when I pass the construction site out on Highway 3.The site is for a Target store opening in September. I'm not the only one who curses over that

Sears Roebuck and Co., Hoffman Estates, IL, continues its cool-kid marketing makeover this summer, this time enlisting pop singer Christina Aguilera for

I just got back from a concert at the Charlotte Motor Speedway. It's really an event that you have to see to appreciate," Jeff Slater recounts. "There

JVWeb, Inc., a Houston-based Internet strategy company, acquired a majority interest in privately held NewsUSA, which provides news and information about

He may keep going and going, but even that peppy rabbit needs a ride every now and then.Next October, battery maker Energizer Holdings' hippity-hoppity