Channel | Engagement

Universal Home Video, Universal City, CA, will get a jump on the scariest holiday of the year when it rolls out a Universal is Halloween program at the

What's good for the goose is good for the gander.After watching for years as in-store marketing helped drive sales, retain customers, and fuel repeat

I curse when I pass the construction site out on Highway 3.The site is for a Target store opening in September. I'm not the only one who curses over that

Sears Roebuck and Co., Hoffman Estates, IL, continues its cool-kid marketing makeover this summer, this time enlisting pop singer Christina Aguilera for

I just got back from a concert at the Charlotte Motor Speedway. It's really an event that you have to see to appreciate," Jeff Slater recounts. "There

JVWeb, Inc., a Houston-based Internet strategy company, acquired a majority interest in privately held NewsUSA, which provides news and information about

He may keep going and going, but even that peppy rabbit needs a ride every now and then.Next October, battery maker Energizer Holdings' hippity-hoppity

Candy maker Just Born, Inc., Bethlehem, PA, has historically carved out comfortable market share with low-key promotional campaigns. Its Mike & Ike brand

If you see one movie this year, see Star Wars. But if you see two, see Austin Powers: The Spy Who Shagged Me." With those lines, voiced in a teaser TV

In-store sampling time and again proves to be an effective marketing tactic for new products, product relaunches, or brand re-enforcement. The impact