GAMES, CONTESTS, SWEEPSTAKES: Star Makers
Everybody loves Hollywood: the glitz, the glamour, the movie stars. Brands are well aware of America's obsession with Tinseltown, judging by the steady
Everybody loves Hollywood: the glitz, the glamour, the movie stars. Brands are well aware of America's obsession with Tinseltown, judging by the steady
Understand Your Audience It's surprising how many marketers don't properly tailor their promotions to the audience. Incentive programs are not one size
Teen pop sensation Britney Spears will strut her stuff for Pepsi-Cola Co., Purchase, NY, in the soft drink manufacturer's largest endorsement deal to
Rebates have always been a double-edged sword. They can stimulate sales on high-cost, slow-moving products, but can dilute brand equity and cut into profits
If you've been to a seminar or cocktail party lately, you know the buzzword du jour is "experiential marketing." In this issue, managing editor Dan Hanover
Do you measure how much it costs you to acquire a customer? The number of catalogers who don't constantly amazes me.
Despite the Internet's best efforts, P-O-P is thriving as a marketing tactic.Five years ago, the future of point-of-purchase marketing was in doubt. After
Strategic prospecting can help you cut promotion costs, increase your response rates, and improve the future value of your customers
Publishers Clearing House, Time settlements have implications for all sweepstakes.As direct-mail marketers spend an estimated $28 million to comply with
America's Great White North neighbors don't need to warm their fingers with hot coffee cups in the spring, but Dunkin' Donuts gave Canadian coffee drinkers
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