Channel | Engagement

The National Association of Attorneys General (NAAG) will keep up the pressure on unscrupulous direct-mailers once federal legislation begins this year."We've

Simon Property Group and Turner Broadcasting System will launch an ambitious entertainment network in Simon's 175-plus malls as early as fourth-quarter

Clark Retail Enterprises, Glen Ellyn, IL, opens its newest convenience store format, Oh! Zone, this month in Normal, IL, with plans to add six stores

Cox Target Media, St. Petersburg, FL, formed a new consumer sampling division to develop targeted solo and co-op mailings and handle Internet and direct-mail

Okay, you've got the Web site up. If you're ready to add a sales component, consider Ubrandit.com. The new company provides turn-key e-commerce by overlaying

American Family Enterprises was already not a winner when it filed for Chapter 11 bankruptcy protection on Oct. 29. The Jersey City, NJ, direct-mail sweepstakes

Perhaps the most telling image for consumer products marketers of the '90s was captured the decade before, when a grass-skirted Sam Walton danced the

In our last few columns we discussed the realities of the consolidating marketplace and ways to increase clout with retail "partners." In the not-too-distant

There's nothing like a little corporate synergy to make a promotion really sing.Ford Motor Co. used a tie-in with Columbia TriStar's Dawson's Creek TV

Don't get any gum on the keyboard.Wm. Wrigley Jr. Co. is running its first-ever online sweepstakes as part of an estimated $17 million Gotta Have Sweet