Channel | Engagement

Legislators are moving ahead with sweepstakes restrictions. Speak now, or forever hold your sweeps.How broadly - and how tightly - should legislators

Estimated Release Date: 4th Quarter 2000Starring: Richard Gere, Winona RyderTop Line: A love story about a middle-aged playboy whose lifelong practice

Estimated Release Date: November 2000Starring: Voices of Chris Rock, David Hyde Pierce, Brandy, William ShatnerTop Line: An animated comedy-adventure

Scoring in-store requires more planning and cooperation than ever before. Unless you've got Produce Man on your side.A well-executed in-store promotion

Call it a traffic-building U-turn. A brand runs its Web site on kiosks in store aisles to tap store traffic into its site. Get it? Retailers - including

For federal employees, Washington DC's summer heat wave was business as usual. For Compaq Computers, it was a marketing breakthrough.Compaq launched a

Add Brothers Flub to the list of kids' shows on Nickelodeon making marketers gaga for promotional deals.An animated series from production company Sony

In the age of consolidation, it's often hard to keep track of retailers without the proverbial scorecard. Here's a rundown of the chains and regional

"It takes guts for a company to say it's got the hottest-selling product in the industry," says Evans Manufacturing's Tom Ngo, "but we're shipping a million

Most auto manufacturers want to get the bugs out of their cars, but GM is looking to put one Bugs in.In the second such deal to be announced this year,