How Four Brands Are Crafting Halloween-Themed Metaverse Activations
Spooky metaverse experiences from several brands that went the digital route this Halloween.
Spooky metaverse experiences from several brands that went the digital route this Halloween.
We spoke with Bombay Sapphire Global Vice President Natasha Curtin about how the campaign ties into the brand’s “stir creativity” mission.
Espolòn transported attendees to Mexico’s Yucatán Peninsula through an immersive, pop-up activation.
Ten tips for creating a killer influencer event.
Part two of our conversation with iHeartMedia and State Farm execs, where they delve into the challenges each brand has faced while building and marketing a metaverse activation.
We spoke with marketers at State Farm and iHeartMedia about the value the Roblox experience is creating for their brands.
Budweiser’s direct-to-consumer play is collecting first-party data while also driving sales.
Several CPG brands are relying on multisensory culinary pop-ups to get noticed by consumers.
A look at how AMC, Apple TV+, HBO, Netflix and many others showed up for superfans during the first IRL Comic-Con in three years.
Pain points and potential solutions marketers can implement to improve the customer service experience.
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